Jack’s Notebook author Gregg Fraley, business storyteller Kate Hammer and cross-cultural catalyst Indy Neogy announce the formation of Kiln. The new company responds to the challenge of stimulating innovation within organizations head-on. Kiln’s subscription service – launching under the name IdeaKeg™ – makes ideation-for-innovation by in-house teams practical and sustainable.
Huggies® Little Swimmers® Inventor Paula Rosch sees real potential:
“Kiln’s new subscription service sounds fun and different. Kiln’s plan is to send subscribers collections of disparate objects to stimulate a sustainable idea generation process that internal teams can run themselves. That’s an area where many corporations might need help. If your innovation teams are in different places, Kiln promises a consistent platform for innovation that’s instantly accessible and culturally attuned to multinational corporations.”
Kiln has designed the IdeaKeg subscription to:
- stimulate regularly the generation of ideas triggered by trends and changes in culture and
- aid idea assessment for a corporation’s innovation pipeline.
A self-drive process called FuseTrail™ will enable IdeaKeg subscribers to develop their own in-house capability based on Kiln’s trans-cultural best practice.
“Kiln promises to get the internal innovation process in motion. The hands-on encounters Kiln will stimulate have great potential, I think. The idea is to put people literally in touch with various trends. Plus, their process includes management involvement — so efforts go somewhere.”
At launch, Kiln targets R&D, innovation and market research leaders and trend followers in corporations in the US and UK.
Inventor Paula Rosch observes:
“Many companies have that ‘eccentric’ person whose office always looks like a museum store, shelves and desks filled with every imaginable item, from bath salts to kaleidoscopes to nanos. This individual has a knack for monitoring and collecting popular culture, from design to technology, giving it shelf space and allowing time for it to percolate into a valuable connection or idea. Not surprisingly, this is the office where a lot of the ideas come from. But corporations also need teams who can do this. Kiln could really help companies build a sustainable team process. Kiln’s new subscription service promises a steady stream of stimuli – objects from the popular culture, inspiring print material, new technologies, historical artifacts, etc. Interacting with the objects could unleash creative thinking inside multinational corporations.”
Kiln co-founder Indy Neogy makes the business case: “Companies by their very nature make it hard for people to stay connected with culture as it changes. But culture is what innovation speaks to when it creates game-changing, market-reshaping products and services. We’ve formed Kiln to provide a scalable, dynamic mechanism for corporations to stay attuned.” At the heart of Kiln are four values. First, Kiln connects you to relevant change. Second, Kiln prizes the kinaesthetic. Third, Kiln is real: concrete and purposeful. Fourth, Kiln mobilizes stories to make sense. The combination is powerful.
“Knowing – or at least having a better sense of – where things are headed in this fickle world gives innovators a head-start in creating the future. Welcome KILN!” says Roger Neill, Director, Centre for Creativity in Professional Practice, City University London.
For more information or to arrange an interview, please contact
+44 (0)20 7138 3551
+44 (0)7985 044 244
Kiln, FuseTrail, and IdeaKeg are trademarks of Kiln Idea Company, Ltd.