Since starting up in October, KILN principals have been busy putting the glaze on the product and service offerings they’ve fired in their innovation oven. They anticipate active marketing beginning in January, 2011. An interested party recently asked what KILN was all about, and the short answer is — enabling innovation. This is done with cutting-edge trend research, and new wave innovation process.
IdeaKeg™, the Magic Box of Innovation Opportunity
Indy Neogy has flipped on the global cultural radar. KILN is identifying and categorizing emerging global trends. Corporate innovators would do well to be aware of these trends in order to spot innovation and new product development opportunities. KILN’s IdeaKeg, its every-six-weeks subscription service, puts those opportunities in front of its customers for consideration. Unlike most packaged research, KILN provides more than data. IdeaKeg provides a kinaesthetic experience with cultural artifacts, and ideal jumping off point for new product development idea generation. Simply stated IdeaKeg is a box of cultural objects that contain a great deal of meaning. Please contact KILN if you have an interest in subscribing to IdeaKeg.
FuseTrail™, Innovation Process 2.0
Innovation process is an area that is…ripe for Innovation! Current business practices at many organisations is what one KILN principal terms “Brute Force Cybernetics.” The idea that you can hammer away at innovation with decades-old tools and techniques strikes us as inefficient. Typical innovation processes tend to be one dimensional and usually fall short of the big ideas needed to survive and prosper. Why not try a process that involves your whole mind? A process that blends how people learn and sets up the mind for the best possible idea generation. FuseTrail starts with stimuli that relates directly to current cultural change, and ends with business ideas management can implement. Modern companies need both incremental innovation ideas and disruptive ideas. FuseTrail is designed to take you both places. Currently, KILN is carefully documenting its new innovation process and creating materials which will enable any group to maximize its use.
Stay tuned to this space for more KILN news and updates.