TrendTrail is Kiln’s global cultural radar of trends, emerging trends, and provocative products, services and behaviors that are reshaping the world day by day.
We harvest insights daily. We continually share aspects of TrendTrail in the curated collections contained in each IdeaKeg edition. TrendTrail is one of the unique pillars for KILN's FEI workflow system.
Trend decks will only get you thinking so far. 3-D objects do so much more for your creative thinking (read more here). TrendTrail exists to get teams more directly in touch with changes in the world in ways that make them better able to creatively respond.
So, TrendTrail selects objects that:
- Have impact or potential impact on markets
- Are provocative, because they offer demonstrate adaptations (say in design, engineering or packaging) or offer brand new directions
- Have visual or kinesthetic appeal in their own right