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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 

Blog

An eighth of a cent an idea? You gotta be kiddin’

Kate Hammer

Where are ideas a dime a dozen?

Where are these places where ideas flow so fast and furious that were

  • people’s time
  • the room
  • the utilities, meaning lighting/heating/cooling/wi-fi’ing
  • the post-its where they’re captured

all priced: the sum cost for each idea’s “overhead” would be less than a penny? Does such a paradise exist for us once we outgrow kindergarten?

Photo credit: Mrmiscellanious at en.wikipedia Later version(s) were uploaded by Tomtheman5 at en.wikipedia. [Public domain], from Wikimedia Commons

Photo credit: Mrmiscellanious at en.wikipedia Later version(s) were uploaded by Tomtheman5 at en.wikipedia. [Public domain], from Wikimedia Commons

Let’s stop kidding ourselves

The colloquial phrase about ideas being “a dime a dozen” is a smokescreen. Stimuli for thinking do abound. But a lot else in adult life militates against good creative thinking.

As adults, being someone who continually coming up with ideas takes a fair bit of courage or stubbornness. Fresh ideas flowing fast and furious have a disruptive power that can throw business as usual into question, or at the very least interrupt it.

Rare is the place where people are left free to do their best thinking, unencumbered by all the adult reasons why this or that isn’t possible, profitable or pleasing.

Shall we stop colluding in the myth that places for “free thinking” are so easy to find? That way, we’re better able to set about building them.