There is a pervasive and growing cliché in the innovation business, and it’s starting to drive me a bit nuts, ready?
“Ideas are a dime a dozen” and it’s usually coupled with the thought “it’s not about ideas, it’s about execution.”
On one level, this is indisputable. There are indeed a lot of ideas out there swimming around looking for a home. We all have lots of ideas, well, many of us have lots of ideas. Execution is — absolutely — a big missing in many organizations. However…
It’s my belief that truly great ideas, those that have big impact, or are breakthrough concepts, are NOT a dime a dozen. A truly great idea might be as rare as a four-leafed clover. So, in my view it’s not about ideas or execution. It’s about ideas AND execution.