Last week, I brought StoryFORMs to the Institute of International Research’s conference, Shopper Insights. With some beautiful stories and examples enriching my talk, I was able to engage a wide range of listeners.
I’ve already heard from several research/insights directors, a digital manager, an anthropologist, a neuro-marketing expert, a category manager in the drinks sector, a technology marketer and others. The sense is strongly that StoryFORMs can help people refocus their marketing, change their mindset about their business, even “explode the business model” of a 40-year old services company.
Bringing StoryFORMs home
Meanwhile back in Britain, I’ve received the first request for a workshop called StoryFORMs for Sales Conversations. And “undercover” StoryFORMs questions have shaped an emerging conversation that could reshape how the city of Oxford fosters tech innovation in years to come.
I think what explains the enthusiasm and momentum growing around StoryFORMs is the way it provides people with permission and purpose in their work.