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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 

Sharing StoryFORMs

Blog

Sharing StoryFORMs

Kate Hammer

Last week, I brought StoryFORMs to the Institute of International Research’s conference, Shopper Insights. With some beautiful stories and examples enriching my talk, I was able to engage a wide range of listeners.

I’ve already heard from several research/insights directors, a digital manager, an anthropologist, a neuro-marketing expert, a category manager in the drinks sector, a technology marketer and others. The sense is strongly that StoryFORMs can help people refocus their marketing, change their mindset about their business, even “explode the business model” of a 40-year old services company.

Bringing StoryFORMs home

Meanwhile back in Britain, I’ve received the first request for a workshop called StoryFORMs for Sales Conversations. And “undercover” StoryFORMs questions have shaped an emerging conversation that could reshape how the city of Oxford fosters tech innovation in years to come.

I think what explains the enthusiasm and momentum growing around StoryFORMs is the way it provides people with permission  and purpose in their work.