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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 

What is StoryFORMs?


What is StoryFORMs?

Kate Hammer

StoryFORMs is a canvas like the Business Model Canvas developed by Alex Osterwalder and Yves Pigneur.

Here is an overview of the shapes (or forms) for StoryFORMs' own StoryFORM.

Our Hero

People who see a need to design or redesign their business purpose, processes, or products to be more meaningful for others

To them, we offer: 

An approach to story as a platform for business decisions and directions, including a tool for big picture thinking that you can learn to apply through workshops. (Soon we will offer a StoryFORMs toolkit, probably including an iPad/tablet app and a handbook that will model itself on the ground-breaking Business Model Generation by Alex Osterwalder and Yves Pigneur. (You could not invest in a better book – please buy it now if you don’t already own it. If you do own it, buy more and share with friends.)

The value

The value we envisage arising from using StoryFORMs is that: a company’s stories tangibly create clarity and stoke ingenuity inside the organisation and genuinely inspire a purpose that can enrich the lives of people beyond it.

The new normal  

What happens if people use StoryFORMs and this value really takes hold. Well, in their “new normal” we imagine: business are more responsive and innovative; people enjoy working inside them more; and purchasing and using the goods or services those businesses make becomes easier, more fun, more enriching.

The world  

In a world which we recognise is: complex, fast-paced, wired; where multiple perspectives co-exist and make noise; where the “marketplace for meaning” is truly global, we think a canvas for clarity and courage is an important thing to offer.

Us and our capabilities

As for us? Well, I am a storyteller. I make things up, I make believe, I make sense of things, I make belief. And within KILN, I’m part of a group of innovation catalysts who constantly look at the status quo and say, “Yes, AND…” KILN is committed to helping in-company teams become more creative, more in-tune and better able to generate breakthrough products and services consistently, however much or rapidly their markets change and shift.

And so…??

Enough from me, however.

For the “so what?!” of StoryFORMs, no one puts it better than James Ramsey, who has written here on KILN’s blog:

“I like the language of StoryFORMs – it encourages us to ask about the value we create beyond our boundaries and who is receiving the value. Some call this the ‘value in use’ but picturing the Hero keeps us thinking how we wow that person and make an impact in a ‘noisy’ world. [...] Wouldn’t it be illuminating if every corporate Vision statement included the Hero at its centre. What better vision than serving Heroes?”

James’ future-tense story is possible. One vision statement at a time. You don’t need permission. You can change things just by doing.