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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 

Blog

Bringing IdeaKeg, Osborn-Parnes CPS & StoryFORMs to Austria

Kate Hammer

I met 130 or so students and some wonderful faculty members last week - including Julie Koch-Beinke of Manhattan design studio Alternatives who had led a marketing challenge for second-year MA students which had kept them on their toes for five days straight. 

The group was tired. I think our day together buoyed them up. I brought IdeaKeg with me - our first sharing amongst students. At the end of a day that started with StoryFORMs cases and segued into Osborn-Parnes CPS, IdeaKeg tasters in groups of 6-7 was a joy to behold. (Note to self: download photos and share.)

Day Two was a larger group, over 100 first-year MA students from across marketing disciplines. Again, StoryFORMs and CPS, this time with more attention to the three-stage process. Explore-Create-Act. Rinse and repeat.  

 

The campus is set in the countryside. The air smells of livestock. The main building looks like a cardboard box. Inside there's a life-size gold painted cow. I felt utterly at home. (Almost said: "udderly".) Thank you AMU.  

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