I met 130 or so students and some wonderful faculty members last week - including Julie Koch-Beinke of Manhattan design studio Alternatives who had led a marketing challenge for second-year MA students which had kept them on their toes for five days straight.
The group was tired. I think our day together buoyed them up. I brought IdeaKeg with me - our first sharing amongst students. At the end of a day that started with StoryFORMs cases and segued into Osborn-Parnes CPS, IdeaKeg tasters in groups of 6-7 was a joy to behold. (Note to self: download photos and share.)
Day Two was a larger group, over 100 first-year MA students from across marketing disciplines. Again, StoryFORMs and CPS, this time with more attention to the three-stage process. Explore-Create-Act. Rinse and repeat.
The campus is set in the countryside. The air smells of livestock. The main building looks like a cardboard box. Inside there's a life-size gold painted cow. I felt utterly at home. (Almost said: "udderly".) Thank you AMU.