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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 

Blog

StoryFORMs: A workshop for client teams

Kate Hammer

Want to win buy-in more easily?

Trying to connect innovative concepts with the minds and priorities of time-starved senior execs? StoryFORMs workshops offer you new tools and techniques to communicate across chasms using stories.

Why stories?

Well: stories connect, they’re memorable, they make sense even when they’re in the future-tense.

In fact, we’ve found stories are indispensable when it comes to making sense of early-stage innovation work.

This practical workshop provides a fun, flexible session designed to inform and ignite your team. Also, StoryFORMs offers a way to focus an “away-day” to open people’s imaginations.

Workshop goals

1) To engage people in telling commercial stories
2) To provide a simple rationale for putting people – not products or brands – as the heroes of your commercial stories
3) To learn the fundamentals of StoryFORMs by applying them to your business
4) To foster creativity and imagination within the team using a “rich tangible format” that’s fun

Skills learnt

• How to identify the hero in a commercial story
• How to use StoryFORMs to shift the focus of your commercial stories onto people
• How to sketch a relevant story using StoryFORMs
Format

StoryFORMs is a full-day session 6-12 participants per facilitator