Interesting interview by KILN’s Chief Solver with Moises Norena, Global Director of Innovation at Whirlpool, published at intelligentHQ.
Topics covered include:
- the difference between innovation theory and practice
- getting everyone on the same page by defining innovation
- metrics – balancing information and overload
- teaching everyone in the company to appreciate customer needs and to innovate
Updated: And here’s Part 2.
And here’s the happy announcement that Moises’s innovation story was an HBR/McKinsey M-Prize winner for the challenge: Innovating Innovation.