I’ve been a business storyteller within KILN since its inception.
It was 2010 when we started conceiving what became KILN. By then, I'd worked as a commercial storyteller for more or less a decade. From my work in-company and as a consultant, I knew back then that stories matter deeply to front-end-of-innovation work.
It was a pleasure to share my ideas on using story in innovation work with the Innovation Management community this month. The response has been thoroughly positive.
Please have a read and share your thoughts:
“Business is changing. To be successful in the twenty-first century, businesses in developed economies must connect with people’s emotions. This move towards greater emotional intelligence explains why “storytelling” has become so fashionable in marketing and therefore, in the following article, we will explain how you can bring storytelling into your innovation work. The aim: helping you create novel concepts that also connect emotionally.”
Read more here>