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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 


Mashup Thinking: An article & a TEDx talk from KILN

Kate Hammer

Mashup thinking is a way of getting to breakthrough ideas by marrying your business challenge to something going on in another field.

Do the mash

Doing mashups using CPS means drawing on other fields to frame a question that will inspire the most divergent creative thinking possible – before applying criteria to judge which ideas are worth developing. Mashup-CPS thinking done with KILN uses objects with cultural significance as the stimulus for mashup questions.

Get to grips with mashup thinking

In mid-March, KILN published an article on Innovation Management that provides an introduction to mashup thinking – along with some examples selected to make you smile.

“Mash-ups are an innovation power tool. Most breakthrough innovations are the result of combining concepts or ideas that at first glance would have no relationship with each other. Finding the relationship between concepts often breaks new ground. This article delves deeper into the concept of mashups and how you can work with it to achieve innovation success.” 

Continue reading the full article here>> 

Then, at the end of the month, Gregg Fraley spoke at TEDx Stormont. The theme of the day was Imagine. Here’s Gregg.