Mashup thinking is a way of getting to breakthrough ideas by marrying your business challenge to something going on in another field.
Do the mash
Doing mashups using CPS means drawing on other fields to frame a question that will inspire the most divergent creative thinking possible – before applying criteria to judge which ideas are worth developing. Mashup-CPS thinking done with KILN uses objects with cultural significance as the stimulus for mashup questions.
Get to grips with mashup thinking
In mid-March, KILN published an article on Innovation Management that provides an introduction to mashup thinking – along with some examples selected to make you smile.
“Mash-ups are an innovation power tool. Most breakthrough innovations are the result of combining concepts or ideas that at first glance would have no relationship with each other. Finding the relationship between concepts often breaks new ground. This article delves deeper into the concept of mashups and how you can work with it to achieve innovation success.”
Continue reading the full article here>>
Then, at the end of the month, Gregg Fraley spoke at TEDx Stormont. The theme of the day was Imagine. Here’s Gregg.