Like any industry or concept things fall in and out of fashion. Recently back from the Front End of Innovation show in Berlin, here are our eleven thoughts about innovation trends, in no particular order. Have a scan of the trends we’ve spotted, and keep coming back.
11 Trends In Innovation (March 2011)
#1 Creativity is getting more lip service but less action.
#2 Risk Aversion is still very much part of the big company scene.
#3 Lack of Resources is the number one excuse for not innovating.
#4 Idea Management Systems and Product Portfolio Management Systems are gaining ground.
#5 There is a growing realization that “ideation” sessions are poorly done.
#6 Managers still seek the magic innovation bullet.
#7 Innovation teams rarely are real teams.
#8 Design thinking and design in general has a lot of buzz.
#9 Customers can help you improve, but can’t invent for you.
#10 Culture is recognized as important, but is difficult to change.
#11 The new mantra is (unfortunately): “It’s not about ideas, it’s about execution.”