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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 


The Magic of Sid Parnes

Gregg Fraley

I got the news in the modern way, Facebook. Sid Parnes had passed away. I felt a grey milestone pass through me, and I smiled. If there is one person I know who gave life his all, who did his best, it was Sid Parnes. He was 91 years old.

For my readers who don’t know who he was — Sidney Parnes, Phd is the co-inventor of what is known as the Osborn-Parnes Creative Problem Solving process.  He helped start the CPSI Conference with Alex Osborn, and, was the  co-founder of the International Center for Studies in Creativity at Buffalo State University. Sid wrote many books — including a very popular one Optimize the Magic of Your Mind, and was a prominent and prolific academic researcher into the subject of creativity. His research supports the idea that brainstorming done properly can be very effective — and it’s research many current writers on creativity would do well to review, now! There is much more to say about his accomplishments, but I’ll leave that to others.

Sid was magical. This was an inspirational man — more like Gandhi than Tony Robbins.

For more, visit my post here


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