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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 


FORMing stories from wishes at MRS Creativity Lab

Kate Hammer

I was pleased to be asked to contribute to a Creativity Lab afternoon hosted by the UK Market Research Society (MRS) in London.

The 60-minute session began with a glimpse at the story of This One's 4 Ruby which is always special to share. We moved from there to wishes. The phrase "I wish…." is a powerful one for innovators and inventors. It was great to hear the rustle and occasional gentle laughter as people allowed themselves to wish. With our wishes spread across the flowers like dandelion orbs about to seed, I shared a story of great ingenuity as a way of introducing the StoryFORMs framework.

People then worked on their own StoryFORMs, individually or in groups. One table of seven imagined a dream recording machine. Another group of five dreamt up a system of rain quotas that would redirect unwanted showers to drought-ridden areas. It was a joy to ask and field questions, and our hour together was quickly up.

Here are some photos, taken of the group that gathered in the Crypt at St James Church in Clerkenwell, just around the corner from our old offices at Clerkenwell Workshops.