TrendTriggers
Want to build your team’s ingenuity and spark innovation, one cycle at a time? This facilitated workshop package is for you. It’s designed to run 1-2 times a year.
Our catalysts run brainstorms to meet your challenges head-on, using KILN’s IdeaKeg, a unique approach to cultural touchstones. Client teams walk through a full idea generation cycle, with KILN’s help at every step. Outcomes include better questions, bigger and bolder ideas, and a filtered set concepts ready to present for investment decisions.
Running a cycle using TrendTriggers brings a host of benefits, including:
- better direct access to cultural trends
- people’s hearts and minds are engaged directly
- breakthrough thinking is much easier to achieve
- it’s a managed process, so the big-bang of the workshop doesn’t fizzle out
- it’s also measurable
- it builds your team’s innovation muscles, amplifying existing talent while ramping up your firm’s capacity to innovate
Firing up innovation
The best way to break out of your “walled garden” is to work with multi-sensorial trend intelligence.
How to avoid innovation Infarction
Drawing by Gregg Fraley
There’s a great parallel, says KILN’s Chief Solver Gregg Fraley, between exercise and company innovation. Organizations that allow themselves to focus on cost reduction and operational efficiency, without exercising formal innovation skills, are like well dressed middle aged men who get botox… Read more>