Today, brands are fighting to get people’s attention and loyalty as never before. This workshop is intended to introduce you to well established techniques for finding the story of your brand and creating with it a unique and engaging online presence.
The workshop will address a range of relevant questions including:
- Why storytelling works and how stories can help to communicate the core messages of your business.
- How storytelling stretches your marketing investment.
- How to leverage your company story in your relationships with investors, new staff, key clients, key partners/allies, the media, other stakeholders.
Delegates will also take away some practical tips for producing content for the web, and will have the opportunity to test and develop their own company story using StoryFORMS, a proprietary tool developed by KILN.