A 90-min interactive session with Kate Hammer to learn how to narrate change and structure the imagination, using StoryFORMing. This tool can be used for commercial, organizational, or for individual applications. StoryFORMing stimulates people to re-imagining what they know & do, and the difference it makes to others. As a paper tool, it helps people spot problems and inconsistencies in their projects, brand positions, or personal challenges, and address them creatively. StoryFORMing uses divergent thinking catalyzed by question sets derived from the basic elements of a commercial story: hero, offer, value, new normal, world, and "we" the team making the offer.
- See stories FORMing.
- Practice applying the tool to you own project.
- Produce you own StoryFORM.
- Take away key questions to apply to your own practice.
This workshop is part of the Extending Track at the 60th Annual Creative Problem-Solving Conference.
For more on StoryFORMing, see www.storyform.co.uk