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London, EC2Y 8DD
United Kingdom

+44 20 3318 5728

London-based creative training, consulting & strategic design company providing onsite & public courses on the Creative Problem Solving Process, team-building, leadership, entrepreneurial mindset, business storytelling, applied improvisation and innovation facilitation. We run ideation sessions, we mentor, we coach, we deliver. In all we do, we're here to make you more agile & more successful in the face of change. 


Story Design for Business

Day-long workshops on story design in London, England for entrepreneurs, change-makers, intrapreneurs, innovators and mavericks. 

What: story design for business



Story is a buzzword it's hard to avoid: and with good reason. I am continually amazed at how concrete commercial stories propel commercial success. Relevant, vivid stories about the impact your business or organisation makes on the world - or the delight it creates for the individuals you serve - go a long way to creating clarity, credibility and commercial momentum. 

Classic techniques like story spine and story mountain aren't sufficient for entrepreneurs, intrapreneurs, innovators and designers. This workshop will introduce storyFORMing, an interactive - and remarkably effective - way to surface the ingredients of business stories, that applies whether you're at the earliest stage of your startup....or evaluating impact after a project finishes. 



The course will help you to:

  1. Define your project or business's core story
  2. Determine what questions to ask your customers and prospects
  3. Practice introducing your business

How Do I Know This Course is For Me?

Do you...

  • want to bring "story" into your firm or organisation in a rigorous, intelligent manner?
  • seek to clarify your business story before embarking on a crowdfunding campaign, investment rounds or expensive branding/design services?
  • feel frustrated because designers or PR agencies over-simplify what you do or stand for?

 If you've answered "Yes" to any of these, this course is for you.

I found the workshop really stimulating and it has been bubbling away within me since we met 3-4 weeks ago
— Damian Hughes, Professor of HR and ex-Director of HR, Unilever
storyFORMing is a great tool, empowering a meaningful, contextual exploration and articulation of your organisation’s purpose and processes
— Scott Cooper, Head of Marketing Innovation, Sandpit Lab
 From the 2015 course materials 

From the 2015 course materials 

This course probably isn't for you if you're:

  • a traditional marketer looking for emotional manipulation techniques, or
  • interested in anecdotes, rather than change.

Course leader

Kate herself is a natural storyteller whose natural enthusiasm for her craft is infectious
— Scott Stockwell, IBM UK

Kate Hammer PhD FRSA is an internationally known creative catalyst, inventor of story design approach storyFORMing and co-inventor of KILN's IdeaKeg. She teaches entrepreneruship to university students, mentors startup founders and publishes widely on creativity, innovation and commercial storytelling. 

I consider Kate to be an outstanding creative thinker and her style of commercial storytelling is highly impactful in any setting.
— Ned Kumar, strategist, FedEx


Where is the venue?

Eight Club is perched above the neighbouring rooftops. Access to the club is via an outdoor lift situated in the back of an open air courtyard at 1 Dysart Street, a tiny road just off Finsbury Square near Moorgate Station and not far from Liverpool Street Station. 

How can I contact the organiser with any questions?

Please contact Kate Hammer with any questions about the topic or workshop experience. 

Is my registration/ticket transferrable?

Tickets are not refundable but if you cannot attend, please nominate a colleague or collaborator to attend in your stead. Just email with the person's name so we can advise Eight Club to welcome them on the day. 

Do you offer this course onsite for company teams?

We do. We are happy to travel to your location and offer one- and two-day courses. Please contact us to discuss dates, tailored content and longer term programmes.