Testimonials - Kate Hammer & storyFORMing
As a story designer, Kate's work is unparalleled:
Best-selling business and sports psychologist Damian Hughes says: "Kate’s work is genuinely innovative, unique and thought provoking. Whatever your industry, Kate’s storytelling ability contains a wealth of knowledge.”
"Kate is an inspirational game changer. Her 360 degree approach allows to go through the definition of a new innovation very thoroughly without missing steps - including the whole important step of landscape mapping, to make sure any idea will be relevant for the context and it will launched in!" - 2x MRS event attendee & Procter & Gamble veteran Gwen Deloux
"storyFORMing is a great tool, empowering a meaningful, contextual exploration and articulation of your organisation's purpose and processes," says Scott Cooper, Head of Marketing Innovation at Sandpit Lab. (Scott was in the audience the very first time StoryFORMs: Structuring Imagination was presented in June 2012.)
IBM UK brand and engagement leader Scott Stockwell says: "Kate provides a structured approach that goes way beyond the 'three acts, protagonist, challenge, resolution' form by showing the boundaries between story elements and encouraging her audience to play and experiment with them to ultimately unearth the engaging."
"StoryFORMing works with both the inner level where people's fears and passions lie, and builds them up to bigger stories that connect organisations, the people within them, and the peers without. I loved it. It's a really great, fun, technique that helped me think in a different way and get to somewhere solid in a short space of time." - Jane Martin, Participatory Evaluation Consultant in the international development sector
"Kate Hammer's workshops for the Market Research Society have proved to be inspiring, superbly organised, detailed and of great commercial value to delegates. The approval ratings for her workshops were faultless." - Mark Brenner, UK MRS
For more insight on storyFORMing, please visit http://storyform.co.uk/reactions/
For feedback on Kate's work as a creative catalyst and workshop facilitator, click here.