In 2014, several important statements were made publicly about the effectiveness of IdeaKeg.
- Whirlpool Corporation approved a short case study.
- Orin Davis PhD released a white paper confirming the effectiveness of IdeaKeg and identifying the parameters against which it outperformed conventional brainstorming in a field study he conducted. Here is the executive summary.
- Engineer and team leader Grant Hoffman spoke at FEI Conference in Boston about using IdeaKeg to "reach across the aisles" and bust silos in an engineering-led manufacturing company.
- IdeaKeg featured in a presentation by Moises Norena (Allstate Insurance) and Dennis Hoover (Exelon Business Services) at the Back End of Innovation (BEI) Conference in Las Vegas. Their talk was called "i-mentors, Catalyst for Innovation Execution".
Most recently, we released a case study for IdeaKeg21's use in an industrial setting by an independent senior creative facilitator, who is a colleague of ours from CPSI.
"When I walk into a client's with IdeaKeg, I feel like a rock star"
-- CPSI Conference Leader, independent ideation facilitator and fan of Bruce Springsteen